Services

Trade Shows

Breakthrough Productions pushes boundaries, stands out from the crowd, and draws attention to your message with individualized trade show booth designs. We create a wide range of unique exhibits and displays for purchase or rental. Our team has expertise in:

  • Brand messaging
  • Design/budget reconciliation
  • Large and small-scale projects
  • Project management
  • Custom and unusual builds
  • Modular and multi-functional designs
  • Structural materials: tension fabric, SEG structures, lightweight modular systems, and more
  • Display graphics and printing
  • Onsite event management
  • Setup and breakdown

Trade Show FAQs

Identifying your key performance indicators (KPIs) upfront is important. They might include the number of leads generated, the number of sales made during or after the event, audience engagement level, or even social media mentions. At Breakthrough Productions, we understand the importance of these questions and work closely with our clients to create tradeshow experiences that truly resonate.

The tradeshow is just the first step. The real value comes from following up with the leads you collect during the event. Therefore, it’s important to plan how you’ll capture leads and follow up with them afterward. At Breakthrough Productions, we will help you devise strategies to gather and manage your leads effectively.

Understanding your target audience is fundamental to planning your tradeshow. What will draw them in? What will keep them engaged? What will make your brand memorable to them? At Breakthrough Productions, we will leverage our expertise in tradeshow design and consumer behavior to help you answer these questions–and to tailor your exhibit to your audience.

Tradeshows offer the perfect platform to interact directly with potential customers. Consider how you can incorporate technology like virtual reality, interactive displays, or live product demonstrations to engage your audience. At Breakthrough Productions, we will help brainstorm, develop, and implement these interactive elements to ensure your audience is not only attracted to your booth, but also engaged once they’re there.

Yes! We take detailed photos throughout our build process. We also assemble and break down our projects before they leave our shop so that we can troubleshoot any problems with setup. We document this process in a detailed installation guide, complete with assembly videos, so our projects are shareable and user-friendly. We can also provide completely turnkey solutions for your booth and event with dedicated project managers, onsite labor, logistics, pre/post-show asset management.

Yes! We have facilities in New York and North Carolina, but we can help set up storage solutions appropriate for your project anywhere in the country through our network of partners.

Our onsite production leads are able to travel anywhere in the US to lead local crews to assemble and strike. We have relationships with trusted, skilled hands all over the country!

Pop-up Stores

Pop-up stores, also known as flash retail shops, are some of the most exciting brand experiences–and Breakthrough Productions will provide you with a full package of solutions to make yours a success. We have expertise in:

  • Cutting-edge technology
  • Digital displays
  • Audio/visual equipment
  • Turnkey fabrication and production
  • Installation and breakdown
  • Recruiting and managing brand ambassadors
  • Graphic design and printing services
  • Marketing and promotion
  • One-off projects
  • Multi-city and multi-activation tours

Pop-up Store FAQs

Measuring the success of your pop-up store is essential to evaluate its impact and inform future marketing decisions. Ask yourself what metrics are important to you. Will you measure footfall, sales conversions, social media engagement, customer feedback, or a combination of these? Define key performance indicators (KPIs) and establish a plan to collect data during the pop-up store’s duration to gauge its effectiveness.

The theme and design of your pop-up store play a crucial role in capturing attention and fostering engagement. Ask yourself what visual elements, colors, and aesthetics align with your brand and the experience you want to create. Think about the layout, signage, lighting, and other design aspects that will enhance the overall atmosphere and leave a lasting impact on visitors.

Understanding your target audience is vital for a successful pop-up store. Ask yourself who your ideal customers are, what they value, and how you can create an experience that resonates with them. Consider their interests, preferences, and behaviors to design interactive activities, displays, and experiences that leave a lasting impression.

Experiential marketing pop-up stores are temporary retail spaces designed to provide immersive brand experiences. Ask yourself why you want to create a pop-up store. Is it to build brand awareness, launch a new product, engage with customers on a deeper level, or gather valuable insights? Clarifying the purpose will help shape the overall strategy.

The focus MUST be on your targeted customers.  Only with that focus can you create an impactful experience that will make the store pay off for years to come.

Every state and every local municipality has different rules for pop-ups, and our team can help answer these questions once we know what you are interested in creating. Retail stores, for instance, have very different requirements from locations serving food or alcohol.

Events Services

Breakthrough Productions takes a unique approach to experiential event marketing. We draw on the world’s oldest art form, theatre, to tell your brand’s story. . . and create an unforgettable experience for your guests. Our team can transform any venue into an immersive environment to help attendees connect with your brand. We have expertise in.

  • Product launches
  • Conference and conventions
  • Cutting-edge technology
  • Marketing strategy
  • Custom designs
  • Concept development
  • Venue selection
  • Production
  • Installation, breakdown, and asset storage
  • Post-event follow-up

Events FAQs

Our onsite production leads can travel anywhere in the US to lead local crews to assemble and strike. We have relationships with trusted, skilled hands all over the country!  We have completed projects in most major cities, including Las Vegas, New York, Los Angeles, San Francisco, Austin, Denver, Miami, Orlando, Chicago, and more!

We specialize in the outside-the-box and non-traditional builds. When we are involved in the design process, we never draw something we can’t build. On the rare occasions we receive a proposal outside of our scope, we will let you know as soon as possible to allow time to adjust a design (if possible) or connect you to someone better equipped to handle your needs.

We understand that the event world moves at breakneck speed. Our shop’s capabilities and network of production partners allow us to complete complex projects quickly once a design is agreed upon. Share your goals, and we will always give you an honest time estimate. 

 

Because we have experience producing a variety of assets, big and small, we can give you an accurate timetable quickly. We can also give suggestions to make the process more efficient. We have accepted projects with a few days’ notice, and we can plan 6-12 months in advance. However, the more time we have to coordinate and plan your project with you, the further your budget will go.

Our event portfolio includes everything from retail fixtures, one-day pop-up experiences, corporate launch events, multi-stadium tours, and multi-store display roll-outs.  We will partner you and your brand with the appropriate project manager for your goals. Not sure what event type is best? We will connect you with one of our strategists to help you narrow your focus.

Mobile Marketing

At Breakthrough Productions, we know that spectacular events have no boundaries. We offer mobile marketing and touring services to take your events where they need to go. Whether you are planning a multi-state road show or an intimate gathering, we have the expertise and resources to help you achieve your goals. Our team provides:

  • Tour planning
  • Transportation
  • Staging, lighting, projection, sound, and power
  • Fabrication
  • Installation and breakdown

Mobile marketing FAQs

Identifying your key performance indicators (KPIs) upfront is important. They might include the number of leads generated, the number of sales made during or after the tour, or even the number of social media mentions. At Breakthrough Productions, we understand the importance of these questions and work closely with our clients to create unforgettable mobile marketing experiences.

Understanding your target audience is fundamental to planning your mobile marketing experience. What will draw them in? What will keep them engaged? What will make your brand memorable to them? At Breakthrough Productions, we will leverage our expertise in mobile marketing to help you answer these questions–and to tailor your tour to your audience’s behaviors, needs, and preferences.

Mobile marketing experiences are some of the most eye-catching experiences available. To enhance the experience, consider ways to incorporate other sensory effects, such as sound and aroma. At Breakthrough Productions, we will help brainstorm, develop, and implement these elements to ensure your audience is not only attracted, but engaged.

Retail and Office Displays

At Breakthrough Productions, our team blends the best of experiential marketing and interior design, bringing visual merchandising, custom fabrication, and experiential marketing into one location. Whether your goal is to enthrall employees, customers, or both, Breakthrough Productions will create an atmosphere your audience will remember for years to come. We specialize in:

  • Custom furniture and fabrications
  • One-of-a-kind displays and decorations
  • Company branding and culture
  • Specialized lighting and sound systems
  • Installation, maintenance, and breakdown

Retail and office display FAQs

We have worked with nearly every material: plywood, hard and soft lumber, acrylic, polycarb, metals, and many different types of fabric.  If we haven’t worked with your material before, we will connect you with a vendor in our network who can help turn your brand’s vision into a reality.

YES. Depending on the timeline, our team can help complete multiple store activations at a time, or we can help roll out a new product display or experience over the course of days or weeks. Every project is unique, and the goals of each project will dictate the best way to accomplish it.