Live Events and Pop-Ups
In three separate collaborations, we created engaging mobile experiences for each Jack Daniels field market team; designed and built the first Jack Daniels pop-up store in the history of the brand; and revamped the iconic “House of Jack.”
The results? Increased brand awareness, masterful storytelling, and unforgettable customer experiences.
Multi-city Activations
We created engaging mobile experiences for each Jack Daniels field market team for key activations and brand awareness. Our toolkits featured minimal setup, clear instruction manuals, easy pack-up into crates, and conformity to exterior and interior requirements.
Pop-up Store for Jack’s 150th Anniversary
Breakthrough Productions designed and built Jack Daniels’ very first pop-up store in the history of the brand. Originally slated for a three-city tour, our adaptable, modular pop-up store journeyed to eight cities before the assets were repurposed. (To this day, they live on in other projects.
House of Jack
When another vendor delivered a bulky, inflexible, poorly-crated build, the brand asked us to step in and help. Breakthrough Productions modified, reduced, and saved the build, allowing faster setup and dramatic reductions in labor and trucking costs.