Live Events and Pop-Ups

Breakthrough Productions, an expert in experiential production, recently collaborated with Anthropologie to create a temporary retail haven in the bustling heart of New York City. Infusing the urban landscape with a touch of whimsical retail theatre, this pop-up store was a showcase of custom-designed props and installations, all sculpted from lightweight yet sturdy foam. The pop-up was an ephemeral wonder, materializing overnight and standing as a testament to the agency’s swift and precise execution. In the span of a single day, the space was transformed into a shopper’s paradise, complete with an inviting bar, retail displays that whispered tales of fashion and design, metallic glazed cherries that added a playful note, a cozy coffee station for the caffeine aficionados, and sleek POS systems. The integration of wall signs, not only serving their practical purpose but also enhancing the aesthetic with their integrated lighting, was a highlight. Completing the transformation, the entire space was painted to perfection, embodying the essence of the brand and the theme of the event.
The pop-up store was not merely a retail space; it was a narrative crafted by Breakthrough Productions, with every element meticulously designed to engage and enchant visitors. The temporary installation invited shoppers to a three-day immersive experience that blurred the lines between shopping and performance art. The custom cherry props, with their metallic glaze, became Instagram-worthy focal points, while the seamless incorporation of technology through the POS systems ensured that the narrative never broke, even at the point of sale. It was a harmonious blend of form and function, where even the functional bar and coffee station became stages for interaction and conversation.
For Breakthrough Productions, this project was a celebration of their craftsmanship and ability to turn a concept into reality. The collaboration with Anthropologie was a ballet of design, logistics, and customer experience, all coming together for a temporary yet unforgettable retail installation. The success of the pop-up store in New York City stood as a testament to the agency’s prowess in creating spaces that resonate with consumers, engage the senses, and leave an indelible mark on the memory. This was not just a pop-up store; it was a three-day journey into the heart of brand engagement and experiential retail, masterfully orchestrated by the visionaries at Breakthrough Productions.

Multi-city Activations

We created engaging mobile experiences for each Jack Daniels field market team for key activations and brand awareness. Our toolkits featured minimal setup, clear instruction manuals, easy pack-up into crates, and conformity to exterior and interior requirements.

Pop-up Store for Jack’s 150th Anniversary

Breakthrough Productions designed and built Jack Daniels’ very first pop-up store in the history of the brand. Originally slated for a three-city tour, our adaptable, modular pop-up store journeyed to eight cities before the assets were repurposed. (To this day, they live on in other projects.

House of Jack

When another vendor delivered a bulky, inflexible, poorly-crated build, the brand asked us to step in and help. Breakthrough Productions modified, reduced, and saved the build, allowing faster setup and dramatic reductions in labor and trucking costs.