Breakthrough Productions Blog

In the ever-evolving landscape of marketing and brand promotion, trade shows remain a powerful avenue for connecting with your audience and showcasing your brand. However, for those new to the world of exhibits, the process of choosing and buying one can seem daunting. Fear not, as this comprehensive guide will walk you through the crucial steps, from understanding the types of exhibits to planning ahead and defining your exhibit marketing strategy. Armed with this knowledge, you'll navigate the exhibit buying journey with confidence and meet your marketing objectives with flying colors.

The Starting Point: Types of Exhibits and Your Brand

Your journey begins with a crucial decision: choosing the right type of exhibit for your brand. Your choice will depend on several factors, including your intended use of the exhibit, the image you wish to project, and your budget. Before diving into the details, it's essential to have a clear understanding of these factors.

Once you have your budget in place, the next step is to determine where to purchase your exhibit. In most cases, you'll be working with a local exhibit design and build company, such as Breakthrough Productions. These companies, with their decades of experience in exhibit design, marketing, graphics, and trade show tactics, offer invaluable guidance in your exhibit selection process. Their expertise can help you avoid common pitfalls that less experienced trade show marketers might overlook.

Bracing for Sticker Shock

One of the first things you'll encounter when shopping for an exhibit is the potential for sticker shock. It's not uncommon for first-time buyers to be taken aback by the prices, even for relatively compact 10-foot portable exhibits. It's essential to understand that exhibit manufacturing is a specialized, low-volume operation, which contributes to the costs.

On average, a leading portable exhibit may cost between $20 and $150 per square foot (PSF), while a leading modular exhibit could range from $50 to $300 PSF. Custom exhibits from reputable custom houses may fall within the $100 to $300 PSF range, with customization driving costs higher. To avoid overwhelming sticker shock, consider the option of renting booths and exhibits, which can be a more cost-effective choice for certain circumstances. Breakthrough Productions offers various exhibit models that can be customized to align with your brand's image while managing costs effectively.

Where to Buy: Finding the Right Fit

If you anticipate exhibiting at trade shows frequently, purchasing an exhibit is likely the best route for you. In this case, you'll establish a long-term relationship with an experienced exhibit consultant who will guide you through the process. It's essential to explore various exhibit designers and builders to find the perfect fit.

Most exhibit consultants or distributors collaborate with exhibit system manufacturers. While some may be exclusive to a single system manufacturer, most work with multiple exhibit systems. These distributors offer a range of services, from sales-only operations to comprehensive solutions that include design, graphics, rental, and storage. Manufacturers typically provide distributors with exhibit system literature and design support.

Custom fabricated exhibits, on the other hand, are sold directly by custom fabrication houses, which handle the design and manufacturing. These custom houses often offer additional services such as storage and graphic production, and some even manage installation and dismantling.

Many distributors provide online ordering options through their websites. At Breakthrough Productions, we typically offer free design consultations. Our lead times can vary from a few days to a few weeks, depending on the complexity and size of the final exhibit design.

The Power of Planning Ahead

One of the simplest yet most effective strategies to streamline your exhibit buying process is planning ahead. Planning not only reduces stress but also potentially saves you money. It provides the opportunity to make thoughtful decisions that align with your brand and event goals, allowing for adjustments and refinements as needed.

Defining Your Exhibit Marketing Strategy

Before diving into budget considerations, it's beneficial to draft an exhibit marketing strategy. This strategy should outline your purpose, goals, and ultimate objectives. It's a chance to define your exhibit's role in your overall marketing strategy. For instance, if your company plans to attend multiple shows consecutively within a 10x10 space, a portable or modular exhibit might be the most suitable choice.

By establishing an exhibit marketing strategy early in the process, you can align your choices with your brand's image and mission. It helps you make informed decisions about the type of exhibit that best serves your brand or company's goals. It also ensures that your exhibit marketing is consistent with your broader marketing strategy.

Partnering with Breakthrough Productions

At Breakthrough Productions, we understand the intricacies of the exhibit world, and we're here to guide you every step of the way. Whether you're seeking to design and build your ideal exhibit or booth, we're committed to helping you achieve your marketing objectives. With our decades of experience and deep understanding of exhibits and trade shows, we're your partner in success.

In conclusion, choosing and buying an exhibit doesn't have to be an intimidating process. Armed with the knowledge of the types of exhibits, where to buy, the potential for sticker shock, planning ahead, and defining your exhibit marketing strategy, you'll embark on this journey with confidence. Contact us at Breakthrough Productions, and let's collaborate to create an exhibit that not only reflects your brand identity but also propels you toward success at your next trade show. Your journey starts here, and your success story begins now.

In the fast-paced world of business, trade shows have emerged as essential opportunities to connect with potential customers, foster industry relationships, and showcase your brand. However, in the cacophony of exhibitors vying for attention, how can you ensure your brand not only stands out but remains consistent and memorable? The answer lies in maintaining a coherent brand identity that resonates with your audience. In this article, we'll explore the importance of brand consistency at trade shows and provide you with actionable insights to make your next exhibit a resounding success.

The Power of a Cohesive Brand Identity

When you participate in a trade show, your booth becomes a microcosm of your brand's world. Every element—be it booth design, graphics, signage, promotional literature, color scheme, or even the attire of your staff—must align with a recognizable signature unique to your company. This unified brand identity is not only visually appealing but also psychologically powerful.

A consistent brand identity fosters trust and recognition. Attendees should be able to glance at your booth and instantly associate it with your company's values, products, and services. This recognition is a critical first step in establishing a connection with potential customers. It conveys professionalism and stability, reinforcing the idea that your brand is dependable and worth their time.

Furthermore, a cohesive brand identity extends beyond the trade show floor. It permeates your marketing materials, website, social media presence, and all customer touchpoints. This consistency reinforces your brand's message and makes it easier for prospects to engage with you both during and after the event. In today's digital age, where information flows rapidly, a strong brand identity ensures that your company remains in the minds of your target audience long after the trade show concludes. It's an investment that pays dividends in building lasting customer relationships and maintaining a competitive edge in your industry.

Thinking Beyond Company Colors

While company colors and logos are essential components of your brand identity, they should serve as a starting point, not a limit. To truly stand out at trade shows, consider expanding your color palette to evoke specific emotions or ideas related to your industry.

For example, if your company operates in the technology sector, incorporating silver or gray into your color scheme can convey a sense of scientific progress and the spirit of the future. These colors can create a visual association with innovation and cutting-edge solutions.

Moreover, don't underestimate the power of color psychology. Different colors can evoke distinct emotions and perceptions. For instance, blues can symbolize trust and reliability, while vibrant reds might represent energy and passion. By strategically incorporating these psychological cues into your booth's color scheme, you can influence how attendees perceive your brand and products. It's a subtle yet effective way to leave a lasting impression and convey the right message to your target audience. Remember, at trade shows, where first impressions matter greatly, the strategic use of colors can set you apart from the competition and create a memorable experience for visitors.

Embracing Thematic Creativity

Themes offer a creative avenue to stay true to your brand identity while adding a unique touch to your booth. When selecting a theme, ensure it aligns with your company's image and message. For instance, if your business has a long history, consider celebrating an anniversary by designing a booth with a theme reminiscent of the era in which your company was founded.

Imagine a booth that transports attendees to the Roaring Twenties if your company was established in 1926. Incorporate art deco displays, period clothing for your staff, and perhaps even some jazz music to complete the experience. Such a theme not only pays homage to your company's history but also associates your brand with stability and longevity.

Additionally, thematic creativity allows you to tell a compelling story that resonates with your audience. It transforms your booth from a mere display of products or services into an immersive experience. This storytelling approach can captivate attendees and draw them into your brand's narrative. It creates an emotional connection that goes beyond the transactional aspect of a trade show, leaving a lasting impression and increasing the likelihood of post-event engagement. Moreover, a well-executed theme can generate buzz and excitement, making your booth a must-visit destination within the trade show, further enhancing your brand's visibility and impact.

Harnessing Expertise for Engagement

Another powerful way to maintain brand consistency and draw attendees to your booth is by hiring an expert speaker. Select someone who not only aligns with your company's values but also brings knowledge and insights related to your industry. For example, consider hiring a local author who has written books about your field.

A thought-provoking book tie-in can stimulate discussions and pique the interest of passersby. It positions your brand as an authority in the industry, fostering trust and credibility. Attendees will be drawn to your booth not only for valuable insights but also because they recognize your commitment to expertise.

An expert speaker can provide a dynamic focal point for your booth, creating a sense of excitement and engagement. Their presence can attract curious attendees and encourage meaningful conversations, helping you forge connections and gather leads. Consider hosting informative sessions or workshops led by the expert to delve deeper into industry topics, showcasing your brand's commitment to education and innovation. By harnessing the expertise of thought leaders in your field, you position your booth as a hub of knowledge, making it a destination that attendees can't afford to miss. This strategy not only aligns with your brand's identity but also elevates your presence at trade shows, leaving a lasting impact on visitors.

Elevating Your Presence with Hanging Signs

Hanging signs are a formidable tool to make your brand stand out in the bustling environment of a trade show. These signs, strategically placed above your booth, capture attention and direct visitors to your exhibit. They come in both 2D and 3D options, with shapes like circles, pinwheels, and tapered triangles available.

When attendees comment, "I saw your company's sign when I walked in and wanted to hear more about your product," you know your hanging sign has done its job. It's an acknowledgment that your brand is making a lasting impression.

Breakthrough Productions: Your Partner in Brand Consistency

At Breakthrough Productions, we specialize in crafting booths and exhibits that not only reflect your brand identity but also elevate your presence at trade shows. We understand the importance of brand consistency in leaving a lasting impression on attendees. Our goal is to help you create an immersive experience that resonates with your audience while staying within your budget.

If you're ready to take your trade show presence to the next level and ensure brand consistency, contact us today. Let's collaborate to design an unforgettable booth that tells your brand's story and leaves a lasting impression on attendees. Together, we'll unlock the potential for success at your next trade show.

In the fast-paced world of business, it's crucial to stay ahead of the curve when it comes to marketing your products or services. Enter exhibit marketing—a powerful strategy that can transform you business. In this article, we will delve deeper into the world of trade shows and exhibit marketing, uncovering the potential benefits, various types, and how to make the most out of this dynamic approach. So, let's roll up our sleeves and explore the vast landscape of exhibit marketing.

Understanding Exhibit Marketing

So, what exactly is exhibit marketing? It's the art and science of showcasing your products or services at expos, conferences, and trade shows to a diverse audience of potential buyers. However, successful exhibit marketing goes beyond just selling a product from a booth. It's about creating a memorable experience, fostering professional relationships, and leaving a lasting impact on your audience.

The ultimate goal of exhibit marketing is to boost revenue, generate referrals, and provide valuable networking opportunities. But it's also a platform for knowledge sharing and industry advancement. By participating in exhibit marketing, you not only sell but also learn and grow within your industry.

Types of Exhibit Marketing

There are three main types of exhibit marketing, each catering to different business goals:

1. Retail:If your primary objective is to sell products directly from your booth and close deals on the spot, retail shows are your go-to choice. These events offer a prime opportunity to engage with potential customers and generate immediate sales.
   
   Moreover, participating in retail shows can be a fantastic way to gauge market interest in new products or services. It's essentially a real-time focus group where you can gather valuable feedback and insights from your target audience. This direct interaction with customers allows you to fine-tune your offerings based on their preferences and needs, giving you a competitive edge in the market.

Additionally, the face-to-face nature of retail shows fosters a sense of trust and authenticity. When potential customers can see, touch, and experience your products firsthand, it eliminates many doubts they may have had about making a purchase. It's an opportunity to build relationships and create brand advocates who will not only buy from you but also recommend your products to others in their network. Remember, a satisfied customer can become your most powerful marketing asset, and retail shows provide an ideal platform for cultivating these relationships.

2.Business-to-Business (B2B): B2B shows are all about building and nurturing relationships. They are perfect for expanding your professional network and gaining deeper insights into your industry. The connections you make here can lead to valuable partnerships and collaborations long after the event concludes.

In the dynamic landscape of B2B shows, the benefits extend far beyond the immediate connections made on the exhibit floor. These events often feature seminars, workshops, and panel discussions where industry experts share their knowledge and insights. Attending these sessions can be like attending a masterclass in your field, helping you stay at the forefront of industry trends and best practices. The valuable knowledge gained can not only enhance your business operations but also position you as a thought leader in your sector.

Furthermore, B2B shows provide a unique platform for benchmarking your business against industry peers. You can gain a comprehensive understanding of where your company stands in terms of innovation, quality, and competitiveness. This self-assessment can lead to strategic improvements that will help you thrive in a rapidly evolving market. By collaborating with other businesses in your industry, you can explore new avenues for growth, research potential partnerships, and unlock fresh opportunities that may have remained hidden otherwise. The relationships forged at B2B shows can serve as a launchpad for long-term success and sustained growth.

3. Event Marketing: This type of exhibit marketing focuses on conveying a specific message or building brand awareness. It's ideal for companies looking to introduce or reintroduce their brand to consumers and clients. Event marketing can help you create a buzz around your brand and leave a lasting impression.
   
   One of the key advantages of event marketing is its ability to offer a platform for storytelling. Rather than just showcasing products or services, you have the opportunity to craft a compelling narrative around your brand. By telling your brand's story in a captivating and authentic way, you can connect with your audience on a deeper level. This emotional connection can foster brand loyalty and transform casual attendees into devoted customers. Event marketing allows you to engage all the senses, from visually stunning displays to interactive experiences, making it easier for your audience to remember your brand long after the event is over.

Moreover, event marketing is an excellent strategy for launching new products or services. The buzz and anticipation generated at a well-executed event can lead to significant media coverage and social media attention. By strategically timing your product launch with a major event, you can maximize its impact and reach a wider audience. This can result in increased market penetration and a competitive advantage. Additionally, the feedback and reactions you receive from attendees can be invaluable for refining your product or service before a wider release. In essence, event marketing empowers you to make a splash in the market and set the stage for a successful product launch.

Education and Certification

To excel in exhibit marketing, it's essential to stay updated with the latest trends and strategies. Fortunately, there are ample resources available to help you become an expert in the field. Trade shows dedicated to trade shows (meta, right?) are excellent places to learn from industry professionals. These events often offer classes and seminars where you can earn trade show certifications, covering all aspects of exhibit marketing. This knowledge will boost your confidence and skill set.

If you're eager to dive into the world of exhibit marketing before attending a trade show, numerous online resources and books can provide valuable insights and guidance on developing an effective marketing strategy tailored to your business.

Is Investing in a Trade Show Worth It?

The question of whether investing in a trade show is worth it ultimately depends on your business's goals and objectives. Trade shows and exhibit marketing can be a substantial investment, but the potential benefits are immense. Businesses that go the extra mile with their exhibits and booths tend to see more positive results.

To ensure a successful exhibit marketing experience, consider the following tips:

- Define clear goals: What is your ideal outcome from participating in a trade show? Whether it's increasing sales, building brand awareness, or expanding your network, having a well-defined goal is crucial.

- Budget wisely: Create a budget and meticulously track your expenses. Ensure that your budget aligns with your goals and expected returns.

- Research your chosen event: Before committing to a trade show, thoroughly research it to ensure it aligns with your objectives. Ensure that the event's audience matches your target market.

Taking the Next Step with Breakthrough Productions

If you've decided that exhibit marketing is the path for your business, and you have a clear idea of when and where you want to participate, your next step is crucial—partnering with an experienced trade show booth design and installation company. Breakthrough Productions stands ready to guide you through the design process and bring your vision to life.

With a wealth of experience in designing and building successful trade show booths and marketing exhibits across the country, Breakthrough Productions offers competitive rates and top-notch craftsmanship. Our knowledge of the event and trade show industry sets us apart from the competition.

Don't miss out on the opportunity to take your trade show booth and exhibit marketing experience to the next level. Contact us today to learn more about how Breakthrough Productions can help your business achieve remarkable success in the world of exhibit marketing. Let's turn your booth into a showstopper and your exhibit into a marketing masterpiece!

Many people find event planning to be a stressful and chaotic process, and event planners often feel let down by vendors or like they have to babysit the professionals when they fail to deliver the results they expect during their given time frame. In a recent interview, a client shared their experience working with the vendors and the issues they encountered. The client found details the vendors missed, a lack of alignment with set goals, and felt as though money was being misspent on unnecessary expenses.

These frustrations are understandable and relatable to many event planners. Planning an event entails many complex tasks that require clear communication, attention to detail, and dedicated logistics experts with the experience and dedication to help clients achieve their goals. Unfortunately, as the AVATAR client discovered, not all event production companies are created equal, and finding the right partner can be a daunting task. Based on the client’s pain points, here are some key takeaways from the interview to ensure that your next event planning mission ends up being a success:

Finding The Right Partner

One of the biggest issues the client encountered was a lack of trust in their vendors, and they felt like the company they hired didn’t care about them and was only focused on their own interests. To avoid this, finding the right partner who has your best interests in mind and is committed to helping you achieve your goals is vital.

When you’re looking for a company, you need one that’s transparent in its communication takes the time to understand your brand and goals, and has a track record of success. A company that’s transparent in their communication will let you know about potential delays or other issues they may encounter. When searching for a company, ask for references and examples of past events they had a hand in to get a sense of their expertise and experience.

Clearly Define Your Goals and Brand

When working with vendors, it’s important to communicate what your brand is about and your goals for the event. However, before you contact a vendor, it’s important for you to understand what your goals are for the event and what you want to do, in concrete terms, to achieve those goals. Take the time to create a detailed brief that outlines your target audience, event goals, brand values, and what you need from the companies you work with to produce the event.

Once you’ve created your brief, share it with the vendors and ensure they understand what you’re looking to achieve. This helps to bring everyone into alignment so that they’re working toward the same goals.

Budget Properly

It’s understandable that many event planners are working with tight budget constraints, and the client mentioned that their finance team dictated the budget. To get the most out of your budget, look for a company that has experience with those who have tight budgets and can offer cost-effective solutions. They should be able to provide detailed budget breakdowns that outline all the costs associated with your event and help you make informed decisions. Sometimes it isn’t the amount of money you have, but what you do with what you have.

Focus on Details That Matter

The client mentioned that they needed a partner who could focus on both the details and the big picture, which is essential for producing a successful event that meets your goals. To help them help you achieve these event goals, provide the company you choose with a detailed project plan that outlines key tasks and milestones. This plan should include venue selection, logistics, creative design, marketing, and timelines. At the same time, ensure that someone is paying attention to the small details that can make a big difference in the success of your event. If the companies you choose don’t have a clear objective as to the small and big details, you’ll find it difficult to plan an event with minimal stress.

Think Long-Term

The client mentioned they wanted to find a partner that would create a long-term connection and help them become brand warriors so that, in turn, the partner could help them achieve their long-term goals and vision. This is important, as companies your company has worked with for a long time understand your company in a way that a vendor you just started working with wouldn’t. A successful event is just the beginning of your relationship with a vendor or a logistics company.

When looking for a partner, look for a company interested in building a long-term relationship with your business and helping you achieve your ongoing goals. They should be willing to earn your business on an ongoing basis and provide you with support and advice beyond just event production, particularly if you’re new to producing events.

With so many vendor options available, it can be overwhelming to choose the right one, but considering the factors mentioned above, you can narrow down your search and find a company that aligns with your vision and meets your needs.

What is exhibit marketing?

Glad you asked!

Exhibit marketing is all about marketing your products and/or services to different buyers at expos, conferences, and, of course, trade shows. We consider a successful exhibit one that brings increased revenue, more referrals, and industry networking opportunities, while also leaving a lasting impression on your prospects/consumers.

Even though increasing revenue is one of the main goals of exhibit marketing, there’s more to it than just selling a product from a booth space. Exhibit marketing is also about bringing people and companies together to promote their accomplishments, share knowledge, and build professional relationships and deliver IMPACT.

Exhibit marketing also allows you to keep your company at the top of its game!

“But how?”

Another great question. Exhibit marketing allows people and businesses in the same industry to all be in the same place at the same time. So that means that you get to check out the competition, as well as network with them. This spark of competition will help you and your team come up with new ways to get ahead of and set yourself apart from your competition.

Are there different types of exhibit marketing?

There are three main types of exhibit marketing that most businesses can find themselves benefitting from. These types of exhibit marketing are:

• Retail: This type typically focuses of selling products and closing deals directly at the booth. So, if your main goal is to push and sell products, retail shows are for you!
• Business-to-Business: These shows focus on forging new relationships that are cemented after the show. B2B shows are the best for growing your network and learning more about your industry.
• Event Marketing: This type aims more towards delivering a specific message or creating brand awareness. Event marketing is perfect for anyone looking to introduce or re-introduce their brand to consumers and clients.

Where can I learn all the ins and outs of exhibit marketing?

These days, there’s trade shows for trade shows! At these trade shows professionals can teach you the best way to utilize exhibit marketing for your specific company or brand.

The best part about these trade shows are the certifications. There are classes and seminars taught by trade show industry professionals available to take where you can earn trade show certifications. The curriculum aims to cover all aspects of exhibit marketing so you can leave feeling confident in your new trade show knowledge and skill set.

But, if you absolutely can’t wait to learn more about the trade show industry, there are so many online resources and exhibit marketing books to help you develop an effective marketing strategy for your company.

But is investing in a trade show really worth it for my business?

That all depends on you! Trade shows and exhibit marketing can be a great investment with a lot of perks that come with it, as we’ve mentioned. In our experience, we’ve seen that business that really go the extra mile with their exhibits and booths are the ones that see more positive results.

Having an exhibit or booth that stands out is always a big help when looking at return on investments (ROI) but other tips to help meet your exhibit goals include:

• Ask yourself, “What is my ideal end result from being in a trade show?”
• Creating a well-defined budget and comparing it against actual expenses.
• Research the show before committing to it. Make sure that it’s the type of show that will help you meet your specific goals and end results.

I’m convinced… what is my next step?

If you decide that a marketing exhibit or a trade show is a route that you want to take, you know when and where your event is, and you’ve got a general idea of what your goal is for the booth or exhibit, you can give us a call here at Breakthrough Productions! We’ll guide you through the design process. Once the design is finalized, we’ll get building!

At Breakthrough, we’ve designed and built many successful trade show booths and marketing exhibits across the country. We offer competitive rates as well as top-notch craftsmanship. Our knowledge of the event and tradeshow industry can help set your booth apart from others!

In the dynamic realm of marketing, where consumer attention is a precious commodity, the art of storytelling has emerged as a powerful tool for brands to connect with their audience on a deeper level. For Breakthrough Productions, a company born from the world of theatre, storytelling is not just a strategy; it's encoded in our DNA. 

When we founded Breakthrough Productions in 2007, we began by specializing in regional set builds for theatre companies. Gradually, our services evolved into experiential marketing for companies who wanted to tell their brands’ stories. Today, we’re proud to be trailblazers in the world of brand experiences. This is our history, and these are our strategies.

Our Theatrical Roots: A Foundation for Experiential Marketing

Breakthrough Productions’ story is a fascinating tale that began in the theatre world. Our theatrical production roots laid the foundation for a unique approach to experiential marketing. In 2009, after having designed primarily props and sets, we took our first steps into the marketing world with a custom bat cubby design project for the New York Yankees. Little did we know that this project would mark the beginning of a transformative journey.

From Broadway to Brandways: A Theatrical Approach to Marketing

As Breakthrough Productions embraced experiential marketing, we drew on the principles of theatre production to create compelling brand narratives. We leveraged our theatrical and fabrication backgrounds to infuse marketing projects with the essence of a good story: the characters, the stakes, the tension, the drama, and the satisfying conclusions. 

Our ability to deliver compelling experiences on tight timelines with transparent budgets and top-quality materials set us apart in the competitive marketing landscape.

Showmanship in the Marketplace: Breakthrough Productions’ Experiential Marketing Strategies 

Pop-Up Stores: Building Excitement, Bringing Brands to Life

One of Breakthrough Productions' specialties is the creation of pop-up stores – temporary retail spaces designed to engage customers and leave a lasting impression. In the world of experiential marketing, pop-up stores serve as a unique canvas for telling a brand's story. Breakthrough Productions transforms these spaces into immersive environments, where every element contributes to the narrative to create an unforgettable brand experience.

Retail and Office Displays: Transforming Spaces into Stories

From retail displays to office installations, Breakthrough Productions understands the power of the physical environment in shaping brand stories. Our expertise lies in seamlessly integrating brand messaging into physical spaces, whether that means incorporating a space’s unique features, repurposing them, or artfully camouflaging them. Each display is a carefully crafted chapter that unfolds as customers navigate the space, connecting with the brand on a personal level.

Trade Show Booths: Theatrical Performances on a Marketing Stage

Trade shows are the grand stages of the marketing world, and Breakthrough Productions approaches them with the precision of a theatre production. Drawing on our roots in set design, we create trade show booths that go far beyond mere displays. These booths are immersive experiences that capture the essence of a brand, telling a story that resonates with attendees and allows them to interact.

Events: Brand Launches, Rebrandings, and Mobile Marketing

Breakthrough Productions extends its storytelling prowess to various events, including brand launches, rebrandings, and mobile marketing initiatives. Whether it's the unveiling of a new product or the reimagining of a brand identity, the company orchestrates events that unfold like well-scripted narratives, leaving a lasting impact on the audience. No matter the type of event, we engage the brand’s audience in the story through a multi-sensory approach, coordinating visual wonders, audio effects, and even scents to draw customers into the narrative.

 Behind the Scenes: The Breakthrough Process

From Concept to Creation: The Collaborative Journey

The process of storytelling at Breakthrough Productions begins with a collaborative journey. The team, comprised of artists, carpenters, designers, painters, and builders, works in synergy to bring a brand's narrative to life. Every member contributes to the creation of a cohesive and compelling story that resonates with the target audience.

Theatrical Elements: Beyond Aesthetics to Functional Storytelling

True to our theatrical roots, Breakthrough Productions doesn't just focus on aesthetic appeal; we delve into the functional aspects of storytelling. Coordinated scenery, lighting, automation, and more – each element plays a vital role in delivering a seamless and impactful brand narrative, just as in theatre productions.

The Legacy Continues: 100+ Theatrical Projects and Counting

From our humble beginnings in regional set builds, Breakthrough Productions has evolved into a powerhouse, completing over 100 theatrical projects, large-scale scenic build-outs, corporate theater stages, pop-up stores, and custom bars. Our commitment to storytelling remains unwavering, and our stage is now anywhere in the world.

Stories as the Building Blocks of Brands

In the ever-evolving landscape of marketing, Breakthrough Productions stands as a testament to the enduring power of storytelling. With roots deeply embedded in the theatre industry, we have translated the art of storytelling into a marketing strategy that goes beyond the conventional.

As brands seek innovative ways to connect with their audience, Breakthrough Productions offers a unique proposition – the ability to turn spaces into stories. From pop-up stores to trade show booths, every project is an opportunity to craft a narrative that resonates with its audience, leaving an indelible mark on the brand's identity.

In a world where experiences matter, Breakthrough Productions continues to pave the way for brands to tell their stories, one immersive encounter at a time. As we look toward the future, our commitment to the art of storytelling remains unwavering. At Breakthrough Productions, the story is the brand. The stage is anywhere in the world.