Why Brands Need More Than Just Marketing
In a time when customer loyalty hinges on meaningful connection, it’s no longer enough to “market” to consumers — brands must engage them. For mid-sized businesses especially, it’s a challenge to create memorable physical experiences without hiring an expensive agency or full-time in-house staff. That’s where a Fractional Experiential Officer (FxO) comes in.
At Breakthrough Productions, our FxO service bridges the gap between strategy and execution. It’s like hiring a fractional chief marketing officer, but instead of digital ads and branding decks, you get real-world engagement tools: immersive pop-ups, interactive events, and fully-aligned experiential strategy designed to connect with consumers at the right time, in the right way.
Demystifying the FxO Role: What You’re Actually Getting
Think of a Fractional Experiential Officer as your behind-the-scenes creative force—developing experiences that not only look great but build your brand and drive results.
Here’s what’s included:
🎯 Ideation and Strategic Planning
- We start by understanding your business goals, brand tone, audience, and objectives.
- Then we shape a custom experiential strategy to guide engagement across live activations, branded environments, and retail experiences.
🎨 Visual Storytelling and Creative Direction
- We lead the creative, ensuring all visuals and physical elements communicate your brand story with impact.
- Includes mood boards, renderings, custom exhibit design concepts, and narrative planning that sparks emotional connection.
🤝 Vendor Access and Trusted Fabrication Partners
- You’ll get access to our vetted network of event fabrication partners, builders, and logistics teams.
- Whether you’re doing modular pop-up construction or one-off event builds, we source the right vendors for your budget and timeline.
🧩 Execution Support — Without the Pressure to Hire Us
- While we offer fabrication, the FxO service doesn’t require you to build with Breakthrough.
- Our role is strategy, oversight, and creative development—you’re free to use our team, your team, or another provider.
Who Is the FxO Service Designed For?
This service is ideal for:
- Growing brands that need professional experiential design without hiring a full-time team
- Marketing directors who want fresh concepts and proven strategies without relying on large agencies
- Business owners planning activations or events and feeling unsure where to begin
- Retail companies expanding into pop-ups, mobile stores, or tradeshows
The Breakthrough Difference
With 18+ years in the industry, we’ve produced over 700+ activations for national brands and designed 100s of commercial environments. Our FxO clients get access to that same expertise—without the agency markup or confusing deliverables.
You’ll walk away with:
- A clear roadmap for your next live experience
- Fully-developed creative concepts and renders
- A plug-and-play strategy for vendor coordination
- Budget-conscious recommendations that don’t cut corners
- Access to our best-in-class resource network
What Sets FxO Apart from a Traditional Agency?
Most agencies charge premium retainers to “ideate,” often handing off generic creative to vendors who struggle to execute. At Breakthrough, we are the executors. So when we strategize, we do so with a builder’s mindset—ensuring your budget, timeline, and logistics align with the final outcome.
No fluff. No disconnect. Just connection through impact.
FAQs: Fractional Experiential Officer
Q: Do I have to use Breakthrough for fabrication?
A: Not at all. While we offer in-house fabrication, the FxO service is designed to work with your preferred vendor—or help you find one.
Q: How is this different from hiring a marketing consultant?
A: Traditional consultants focus on message and media. FxOs focus on the physical and emotional environment—what people see, touch, and feel when they encounter your brand in real life.
Q: What’s the cost?
A: FxO engagements are fractional and flexible. We tailor packages based on your needs, scope, and whether you’re doing a one-off event or long-term activation planning.
Q: Can you help with trade shows?
A: Absolutely. We specialize in custom exhibit design, logistics, and brand integration for tradeshows of all sizes.
Q: How long is an FxO engagement?
A: You can book a one-time project consult, a 30-day sprint, or a 3-month strategy cycle depending on what you’re building.
Ready to Build Something That Actually Connects?
If your brand is ready to stop talking at customers and start building experiences with them, the FxO service is your next step.
Explore our portfolio, book a free consultation, or get in touch through our contact form. Let’s design something unforgettable—without the agency markup.