The marketing boys at Phyll asked us to come up with something that would stand out from the crowd of inline booths at EXPO and also be fun and engaging. We took a juice-bar vibe and brought it to the huge hall at EXPO West. The real textures and materials helped to break up the monotony of fabric printed booths. Standing out from the crowd and promoting healthy living.
We created engaging mobile experiences for each Jack Daniels field market team for key activations and brand awareness. Our toolkits featured minimal setup, clear instruction manuals, easy pack-up into crates, and conformity to exterior and interior requirements.
When another vendor delivered a bulky, inflexible, poorly-crated build, the brand asked us to step in and help. Breakthrough Productions modified, reduced, and saved the build, allowing faster setup and dramatic reductions in labor and trucking costs.