It’s easy to be dismissive about the idea of a smaller display (let’s consider a smaller display one in the range of a 10 x 10 to a 10 x 30). But, in our years of experience, we’ve learned that imagination, planning, and enthusiasm triumphs over booth size every time.

We can look at this at a non-trade show angle. Take someone moving into an apartment. Decorating an apartment takes imagination since you can’t make substantial changes; no removing or adding walls, adding shelves, or painting the walls. But you want the space to reflect your tastes and interests, all while be welcoming and inviting to guests.

We’ve all probably stepped into someone’s apartment and have been in awe by their ability to turn a lifeless apartment complex into a unique space with decorations and personal touches. They were able to turn nothing into something on a relatively small budget (compared to taking down walls and picking out cabinets). At Breakthrough, we’ve found that it’s rarely about nice furniture, but rather about the details. People with welcoming and unique apartment spaces had a plan, they knew themselves, and they were willing to put in some effort into creating the space and it paid off!